This comes from two current users, and a prospective customer milking 4,000 in SD who said it's something we'll have to have for him to get on-board:

The initial idea is with regard to colostrum chores, but could be built out to any chore.  The idea is to have the app issue a notification when a time sensitive chore is due, or will be coming due.  For example, if a dairy's colostrum protocol requires a feeding at birth and then another 4 hours later, the app would notify the user when each feeding is due, based on the entry time of the calving/creation of the new heifer in BV.  The next feeding would key off of the time of the previous, and so forth.  Lemstra said that he would like such a feature for keeping his employees on task with vaccinations, and the value of such a system with repro shots is obvious.

This is somewhat backwards compared to how the app works now, but such a feature would require less thinking on the part of the employee, and I think that was the most compelling piece to the producers involved.